The #NSRFilmAwards Virility Equation™

Yes! One of the awards will be a supercharged popularity context; the winner selected by a computer using a groundbreaking mathematical formula.

This award is decided on a videos 'viral factor' which is calculated using the following formula (familiar to any modern marketeers):

Screenshot 2015-02-24 14.35.21

Screenshot 2015-02-24 17.21.04

Where, obviously:

• ρ is PSY's constant: ≈ 9.223 x 1018 (which is approximately 17.5 giga-cbl);

• 2g1c and kθnY are all social media coefficients for appropriately weighted social actions;
• F represents the total number of friends on Facebook;
and πr2 is just the area of a circle.

At time of writing the race is neck and neck with only 6.7 x 10-13 cbl (Cat-Bin-Ladies) separating the leaders.

Needless to say, any score V > 4.4 x 10-3 cbl would be an incredible achievement!

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